This project centered on achieving seamless integration of graphic elements with physical objects, exploring visual balance in three dimensions and pushing the boundaries of the brand's style guide to create a dynamic, immersive experience. The goal was to generate excitement for 5.11 in a specific time and place—capturing the essence of the brand at SHOT Show 2024. With 5.11's functional, performance-driven products and SHOT Show's tactical focus, the design motif was inspired by the intersection of technical precision and tactical innovation, drawing from the visual language of HUD graphics to convey both functionality and cutting-edge technology.